Our Story

Hi, I’m Dante, the founder of Rather Green, designer, bag maker, sourcing agent, customer service rep, shipping & receiving, and the list goes on.
I created Rather Green to help people live more sustainably.
Rather Green is the result of a lot of research combined with my life experiences, and I would love to tell you all about it!
business owner
I do all this every day and I do it with a great feeling of fulfillment. But truth be told, none of this would be possible if not for the support from my lovely wife Brittany. From day one, she's supported and encouraged me through the tougher times, and she is just as vital to the business as I am.

A Multicultural Pair

Brittany was born and raised in Ontario, and I’m originally from Brazil. I was fortunate to grow up in close contact with the rainforest and the ocean, and had them being a part of my everyday routine (they were kind of like my next door neighbours). I grew up with a deep respect for them.

Around the World

In my late teens, I had an opportunity to study in China and I would go on to spend the next ten years living and working in Asia, where I crossed paths with Brittany. Living in and traveling to some of the biggest cities in the world, we were able to witness first hand the human impact on the natural environment (air pollution, water pollution, plastic pollution, etc.) and how that influences human and environment well-being. 
Water Pollution
We also had the opportunity to travel to what were once pristine biomes and ecosystems but are now being plagued with: deforestation (palm plantations for palm oil in Borneo), garbage, clean water and sanitation. We soon realized this was not just an isolated issue.
Air pollution

In Canada, not too different

When we moved to Canada, we became committed to doing something to help people live more sustainably. We had high hopes and were excitedly researching where we would fit in on the fight for sustainability. As it turns out, there's much work to be done here, especially surrounding plastic pollution. We observed there’s a lot of room for improvement and education when it comes to the need for sustainability. Due to many reasons, including convenience, single-use items and multi-use items made of plastic, polyester and other harmful components, have become intrinsic to our modern lifestyle.

Time for Action

Rather Green logo
So Rather Green was born. I decided to start a business that would help people put into practice the changes that they want to see in the world. A business that respects and promotes the pillars of sustainability (human wellbeing, social responsibility, economic development & environmental protection) and creates products for everyday use to make it possible.
To learn more about our mission and what we do to achieve it, please take a look at Our Green Mission.