Our Green Mission

Our green mission

We are dedicated to helping people live more sustainably.

Living sustainably means living causing minimal harm to the natural environment while respecting one another.

Products that are eco-friendly, but that are made by people working in poor conditions, are not sustainable products. These are only moving the problem away from the environmental side and putting it in the account of the human side. A sustainable product must consider both aspects and be designed from scratch with them in mind.

Rather… green!

The concept behind "Rather Green" is that we take steps towards sustainability that go beyond the direct benefits of the bags themselves.

  • Truly eco-friendly (no greenwashing here): Our bags are not plastic bags that substitute other plastic bags. They are bags made from natural fibers, which will eventually decompose and return to the natural environment. We understand that a reusable plastic bag is a huge improvement when comparing with single-use plastic bags, but it's still a plastic bag. It's a bag that will eventually end up in a landfill or an ocean, polluting forever. Yes, forever. The amount of time it is useful for is insignificant comparing to the amount of time it will exist in the environment.

  • Carbon offsetting: To offset our carbon footprint and to empower our customers to do even more good to the planet, we plant one tree in Brazil for every $30 in sales - learn more in "Tree Planting".

  • Green organization: We also take measures to make sure that sustainability runs throughout our entire organization. For example, all fabrics we purchase are used 100%, not leaving any waste behind. We design the sizes of our bags according to the sizes of the materials necessary to make them. We also every order plastic-free and reusable boxes as long as they can hold up.

Happy people, healthy planet!

All our bags are handmade here in Canada by ourselves and by amazing local seamstresses we work closely with.

Ontario made - Fabrique en Ontario

By producing right here in Canada, we can be sure that we are not supporting any sweatshop-like practices, and we also get to keep more dollars in our domestic economy, distributing revenue across the small communities where the bags are sewn. By working together with skillful seamstresses, we get to learn from their experience and implement their knowledge to improve the quality of our products constantly.

Green by design

Eco-friendly materials

Every bag we design comes from the same design principles:

  • To be functional: The bag must be better to use than the commonly-used polluting options. It must perform better day in and day out, and get rid of the stigma that we have to jeopardize quality in order to be eco consumers.
  • To look better: What would do you think looks better? A plastic grocery bag or a grocery bag made of sturdy organic cotton canvas and jute handles with a geometric and minimalist design?
  • To be durable: A sustainable product must last in order to reduce the need for repurchase and demand for more natural resources.
  • To let Nature show through: From the style perspective, we aim to bring out the materials' natural characteristics and colours, emphasizing the connection between the product and the natural environment.

We hope we can help you live more sustainably!